Advertising and analytics

Wachanga - families health and wellbeing

We help present and future parents around the world to raise healthy and happy children

What is Wachanga in digits:

• 20 million downloads worldwide


• 1.8 million monthly active users


• 8 tools for the family

Today Wachanga is an ecosystem of products for parents and those who are preparing to become them. We have years of experience in interacting with this category of people. Our partners get access to our great knowledge about the target audience – Parents, everything collected in the course of marketing research:

• prevailing problems, pains and solutions;


• audience segments by features;


• interests inquiries;


• purchasing power by region and socio-demographic characteristics;


• preferences when choosing products and services in different categories (we conduct research at the request of partners);


• behavior patterns in applications and on websites.

Our products

Pregnancy Calendar app

• Audience: women 25 - 40 years old


• 580 000 active users
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Clover - cycle and fertility tracker

• Audience: women 20 - 40 years old


• 900 000 active users

Babycare - Baby care diary

• Audience: women 25 - 40 years old with a child under 2 years old, their partners


• 148 000 Active users

Wachanga - child development guide

• Audience: Women 25 - 40 years old with a child under 7 years old, their relatives

Baby names - Choosing a child's name

• Audience: Pregnant women aged 25 - 40, their relatives


• 13 000 active users

Water tracker - Daily water tracker

• Audience: losing weight, athletes


• Mostly women aged 20-35


• 70 000 active users


• Up to 15 app launches per user daily

Siberian breath - Breathing training

• Audience: women, men aged 20 - 45 who care about their mental health


• 10 000 active users

Shopping list

• Audience: couples aged 20 - 45


• 5 000 active users

Audience portrait

We provide our partners with detailed information about the audience and different individual segments according to the requirements and aims of the advertising campaign (statistical data, results of marketing research). We also conduct sociological research such as surveys, questionnaires, interviews among parents.

• Children planning/pregnancy: 42%


• one child: 32%


• two or more children 13%

• Children's age less than 1 year: 20%


• 1 - 3 years: 35%


• over 3 years old: 40%

Advertising format

We offer our partners the placement of different formats in our products.

branding a section, creating a branded tool, holding a contest and other involving formats

Cost: negotiable

Additional features

• We work with each client individually


• We help to place our client’s advertisements in other apps, websites and media


• We provide marketing research


• We help to target the Parents audience segment


• We write and regularly update texts for partner’s advertising campaigns


• We create advertising videos for a more effective impact on the audience

Cases

Splat

Pampers