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Advertising and analytics

Wachanga - families health and wellbeing

We help present and future parents around the world to raise healthy and happy children

What is Wachanga in digits:

Today Wachanga is an ecosystem of products for parents and those who are preparing to become them. We have years of experience in interacting with this category of people. Our partners get access to our great knowledge about the target audience – Parents, everything collected in the course of marketing research:

Our products

Pregnancy Calendar app

Clover - cycle and fertility tracker

Babycare - Baby care diary

Wachanga - child development guide

Baby names - Choosing a child's name

Water tracker - Daily water tracker

Siberian breath - Breathing training

Shopping list

Audience portrait

We provide our partners with detailed information about the audience and different individual segments according to the requirements and aims of the advertising campaign (statistical data, results of marketing research). We also conduct sociological research such as surveys, questionnaires, interviews among parents.

Targeting options: application, geography, age, device, parenting stage

Advertising format

We offer our partners the placement of different formats in our products.

1. Full screen banner / video
CTR: 2.5% CRM: $10.64
Impressions per month: up to 500,000 people, 3 per person

2. Native banner in the feed
CTR: 1% - 2% CRM: $3.99
impressions per month; up to 1000000 people, 6 per person

3. Article
Monthly basis

Impressions: up to 200 000
Read Guarantee: 5 000
The cost is $2150

4. Banner next to the panel

CTR: 0.2% - 0.5%
Impressions per month: up to 2,000,000 people

5. Banner inside the article
CTR: 0.5% - 1% CPM: $2.66
impressions per month: up to 1,000,000 people

6. Banner at the top of the main screen
CTR: 0.5% - 1% CRM: $2.66
Impressions per month: up to 1,000,000 people

VAT is not provided

Special project

branding a section, creating a branded tool, holding a contest and other involving formats

Cost: negotiable

Additional features



2017 - 2020

Audience coverage of 1 million parents

-Branded course on brushing teeth for parents of children 2 - 5 years old
-Articles with the inclusion of the brand's product line
-Videos and comics with brand characters
-Competition for parents


2019 - 2020

Audience: 3rd trimester pregnant women and parents of infants up to 6 months
Purpose: registration

Up to 500 registrations / per month
- Banner in the content feed
- Trend page inside apps

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