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Business

Wachanga!

Family Development Assistant

Wachanga!
We help present and future parents around the world to raise healthy and happy children.

12 million downloads worldwide

1.8 million monthly active users

8 tools for the family

Pregnancy
Pregnancy Calendar
Audience: women 25 - 40 years old

570 000 active users

120 000 in Russia


Clover
Cycle and fertility tracker
Audience: women 20 - 40 years old

860 000 active users
110 000 in Russia

Babycare
Baby care diary
Audience: women 25 - 40 years old with a child under 2 years old, their partners

100 000
Active users
20 000 in Russia

Wachanga
Assistant in the upbringing of the child
Audience: Women 25 - 40 years old with a child under 7 years old, their relatives

10 000 active users in Russia


Baby names
Choosing a child's name
Audience: Pregnant women aged 25 - 40, their relatives

20 000 active users
10 000 in Russia


Water tracker
Daily water tracker
Audience: losing weight, athletes
Mostly women aged 20-35

40 000 active users
10 000 in Russia
Up to 15 app launches per user daily


Siberian breath
Breathing training
Audience: women, men aged 20 - 45 who care about their mental health

10 000 active users
3 000 in Russia


Shopping list
Shopping list
Audience: couples aged 20 - 45

5 000 active users 4 000 in Russia

Audience portrait

Children
planning/pregnancy: 42%
one child: 32%
two or more children 13%

Children's age
less than 1 year: 20%
1 - 3 years: 35%
over 3 years old: 40%

Targeting options
Appendix
geography
age
device
parenting stage


Advertising format
Russia


Full screen banner / video
CTR: 2.5% CRM: 800 rub
Impressions per month: up to 500,000 people, 3 per person

Native banner in the feed
CTR: 1 - 2 CRM: 300 rub
impressions per month; up to 1000000 people, 6 per person


Article
Month of placement

Impressions: up to 200 000
Read Guarantee: 5 000
The cost is 160 000 rub

Banner next to the panel

CTR: 0.2 - 0.5%
Impressions per month: up to 2,000,000 people

Banner inside the article
CTR: 0.5 - 1% CPM: 200 rubles
impressions per month: up to 1,000,000 people

Banner at the top of the main screen
CTR: 0.5 - 1% CRM: 200 rub
Impressions per month: up to 1,000,000 people

VAT is not provided

Special project
branding a section, creating a branded tool, holding a contest and other involving formats

Cost: negotiable


Cases

Splat
2017 - 2020

Audience coverage of 1 million parents

-Branded course on brushing teeth for parents of children 2 - 5 years old
-Articles with the inclusion of the brand's product line
-Videos and comics with brand characters
-Competition for parents

Pampers
2019 - 2020

Audience: 3rd trimester pregnant women and parents of infants up to 6 months
Purpose: registration

Up to 500 registrations / per month
- Banner in the content feed
- Trend page inside apps

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